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Writer's pictureAron Akerejola

Chelsea unveil their new '90s-inspired' home shirt WITHOUT a sponsor

Chelsea's new home kit has been released without a front-of-shirt sponsor and the club has warned fans it won't even be available to buy until after the season starts.


The Blues dropped official photos of several stars - both former and present - posing in their new jerseys for the upcoming season on Monday morning.

Alongside the likes of Mykhailo Mudryk and Reece James were Champions League-winning manager Roberto Di Matteo and Dennis Wise.


Mail Sport exclusively reported that they had failed to attract an appropriate commercial partner, becoming the first time a Big Six club to have no sponsor on the front of their shirt upon launch.

But in the club's unveiling Chelsea insisted that, while they've still been unable to strike a deal with a sponsor, this may change prior to the start of the season - which is just under five weeks away.


A Chelsea statement read: 'Fans should be aware that the 2023/24 home kit that features on pitch may subsequently feature a front-of-shirt partner. The club will communicate any changes to the kit in due course.'

Chelsea's agreement with telecoms giants Three - which saw them earn £40million-a-year - expired at the end of last season.

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