Renowned boxing author Thomas Hauser said Anthony Joshua could have walked down an American street without being recognised prior to his US debut against underdog Andy Ruiz Jr.
On Sunday, that may no longer be the case.
His stunning defeat - where time appeared to freeze for the Briton at Madison Square Garden - will be played on loop by sports broadcasters here and at home for the next 24 hours and beyond.
Joshua's team sat slumped, dejected, almost lifeless, as he fielded questions in the bowels of the arena after a stunning result that few saw coming.
Their man had lost his titles. More so, he had lost his "invincibility" according to former world heavyweight champion Davie Haye.
So will this be a time for change for Joshua?
And could Ruiz - who believed he was destined for life as a no-good gangster - now become the division's "golden goose"?
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